Why Is It So Hard for Authors to Enjoy Selling Books?

Filed Under (Marketing) by Lynne Klippel on August 1, 2009

Jim and Judith SniechowskiJoin us for an empowering and informative discussion with best-selling authors Judith Sherven, PhD and Jim Sniechowski PhD. Authors of multiple books, Judith and Jim freely share their journey from book marketing newbies to book marketing experts.

As guest experts, they’ve been on over 1500 television and radio shows including Oprah, The View, 48 Hours, CNN, Canada AM and The Daily Buzz.

There’s a good reason why it’s challenging for authors to feel comfortable with selling books. In fact, in this interview, Judith and Jim explain what’s keeping you blocked and how you can make some simple shifts in your thinking and behavior to start enjoying the process of marketing your book and increase your book sales significantly.

The Heart of MarketingJudith and Jim also share key concepts from their outstanding new book, The Heart of Marketing: Love your customers and they will love your back. Christine and Lynne offer their commentary on the book and call it ‘recommended reading for all authors and service-based entrepreneurs’.

This interview will transform the way you think about marketing your book so that you can see book marketing as a service instead of a dreaded chore.

To learn more about Judith and Jim visit their websites:

www.theheartofmarketing.com

www.judithandjim.com

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