2010
Choose the Right Book Cover Design!
Filed Under (Products) by Lynne Klippel on February 1, 2010
Your book cover is way more than product packaging. It’s actually your most powerful marketing tool. It’s the foundation for your brand. If you want to attract more customers, sell more books, and build your business to new heights, you are in the right place!
Our guest today is Ron “Hobie” Hobart. He and his business partner, Kathi Dunn, and their team at Dunn and Associates have created success tools for authors, speakers and experts for more than two decades.
After working with premier authors and speakers like Mark Victor Hansen, Ken Blanchard, Tony Robbins, John Edward, Deepak Chopra, and Sylvia Browne as well as publishing giants like HarperCollins, Simon and Schuster, Prentice Hall, Ballantine, Random House, and Bantam, Hobie is here to share with you insider information on what makes a book cover work.
Because this is such a crucial topic, Hobie and Kathi created a document so you can see book cover makeovers as you listen to this fascinating interview. Click here to open it before you start the audio
http://www.dunn-design.com/bookbites/handout





Excellent presentation, as usual. I appreciate the professionalism of your interviews. They are so much better than most on the internet.
The PDF was amazing. It showed quite clearly how ‘bad’ good can be. The cover transformations from good to great clearly illustrates that a picture is worth 1,000 words.
Thank you.
Thank you for sharing this valuable information. Many people (even publishers) overlook or underestimate the power of a great book cover.