Filed Under (Products) by Lynne Klippel on February 1, 2010
Your book cover is way more than product packaging. It’s actually your most powerful marketing tool. It’s the foundation for your brand. If you want to attract more customers, sell more books, and build your business to new heights, you are in the right place!
Our guest today is Ron “Hobie” Hobart. He and his business partner, Kathi Dunn, and their team at Dunn and Associates have created success tools for authors, speakers and experts for more than two decades.
After working with premier authors and speakers like Mark Victor Hansen, Ken Blanchard, Tony Robbins, John Edward, Deepak Chopra, and Sylvia Browne as well as publishing giants like HarperCollins, Simon and Schuster, Prentice Hall, Ballantine, Random House, and Bantam, Hobie is here to share with you insider information on what makes a book cover work.
Because this is such a crucial topic, Hobie and Kathi created a document so you can see book cover makeovers as you listen to this fascinating interview. Click here to open it before you start the audio
http://www.dunn-design.com/bookbites/handout
Filed Under (Products) by Lynne Klippel on December 2, 2009
Meet Frank Kickbush
On today’s call we will meet Frank Kickbush, author of the book, The Secrets of Self-Leadership: Map Your Destiny Using Your Inner Compass and expert in creating workbooks and training courses based on the material in your book.
As you know, the most successful authors have a raft of materials related to their books. Today, you’ll meet a man who knows exactly how to create great learning materials based on your book.
As a successful consultant for 20+ years, Frank has designed, written and delivered numerous adult training courses. Frank currently provides a training business development service to non-fiction authors creating training programs and products to compliment their book including: Workbooks; Study Guides; Home Study Courses; eCourses; Teleseminars; Speeches; Audio and Video products.
On this show we will explore why and how authors can develop training products to compliment their book and what authors can do to dramatically increase their influence of their target audience and grow their business in a major way.
Click here to listen in as Christine and Lynne interview Frank:
To learn more about Frank and his outstanding services, visit http://frankkickbush.com/