Using Your Book to Gain National Prominence- A Case Study

Filed Under (Expertise) by Christine Kloser on August 25, 2009

Join us for an inspiring discussion with nationally recognized author and expert, Bill Losey, CFP, CSA. Bill will be sharing his inspiring story of how he turned his book idea into book reality and leveraged his book to become one of the nations most recognized authorities on retirement planning. We’ll be asking him to share his book marketing strategies so you can follow in his footsteps, too!

Bill Losey, CFP®, CSA, America’s Retirement Strategist®, is a highly sought-after advisor, retirement authority, thought-leader, author and TV personality because he makes the complicated and mundane topics of investing and retirement fun!

Bill has over 20 years experience in the financial services industry and is a Certified Financial Planner™ practitioner, a Certified Senior Advisor and Certified Retirement Coach. He is the author of Retire in a Weekend! The Baby Boomer’s Guide to Making Work Optional (a 2008 Finalist at The Indie Excellence Book Awards), Founder of National Retirement Planning Month, and he publishes Retirement Intelligence®, an award-winning weekly newsletter that reaches thousands of subscribers worldwide.

As a qualified professional in the areas of retirement strategies, personal finance and investing, Bill is the resident retirement expert on CNBC’s “On the Money”, as well as a frequent contributor on KABC in Los Angeles and Federal News Radio in Washington, D.C. Bill has also been interviewed by or appeared on Oprah & Friends, Martha Stewart Living Radio, Montel William’s “Montel Across America”, the CBS Evening News, FOX Business Network, CW11 Morning News, the CBS Radio Network, AARP Magazine, CNNMoney.com, Forbes, Aol.com, BusinessWeek.com, Kiplinger’s Personal Finance, CNNfn, FOX’s “Hannity & Colmes”, Yahoo! Finance, Bloomberg Business Radio, FOX News Radio, Wall Street Journal Sunday, and hundreds of radio stations nationwide.

Listen now to learn how Bill leveraged his book into this phenomenal success.

To follow in Bill’s footsteps and use the same step-by-step system he used to get HIS book done, check out getyourbookdone.com today. Or, listen to our FREE teleclass that features Bill’s success story at gybdpreview.com. We want to help you get YOUR book done!

Visit Bill’s website: www.retireinaweekend.com

Why Is It So Hard for Authors to Enjoy Selling Books?

Filed Under (Marketing) by Lynne Klippel on August 1, 2009

Jim and Judith SniechowskiJoin us for an empowering and informative discussion with best-selling authors Judith Sherven, PhD and Jim Sniechowski PhD. Authors of multiple books, Judith and Jim freely share their journey from book marketing newbies to book marketing experts.

As guest experts, they’ve been on over 1500 television and radio shows including Oprah, The View, 48 Hours, CNN, Canada AM and The Daily Buzz.

There’s a good reason why it’s challenging for authors to feel comfortable with selling books. In fact, in this interview, Judith and Jim explain what’s keeping you blocked and how you can make some simple shifts in your thinking and behavior to start enjoying the process of marketing your book and increase your book sales significantly.

The Heart of MarketingJudith and Jim also share key concepts from their outstanding new book, The Heart of Marketing: Love your customers and they will love your back. Christine and Lynne offer their commentary on the book and call it ‘recommended reading for all authors and service-based entrepreneurs’.

This interview will transform the way you think about marketing your book so that you can see book marketing as a service instead of a dreaded chore.

To learn more about Judith and Jim visit their websites:

www.theheartofmarketing.com

www.judithandjim.com