Our guest today, Liora Mendeloff, is one of the savviest minds in book and speaker marketing.

Liora Mendeloff is CEO of Lele & Associates, Inc, a boutique speaker agency dedicated to getting women speakers on the global platform. Her clients consist of best-selling authors, experts and rising stars in the personal/professional development industry.

Liora is also founder and CEO of InstantMediaKit.com™, THE New “Totally Green” Industry Standard for the 21st Century. The site provides its members (speakers, authors, coaches, trainers and consultants) with a cutting-edge tool that streamlines their marketing materials. This allows agents, publicists, clients and industry professionals the ability to quickly and easily acquire their promotional materials (photos, bios, videos, interview questions, etc.) in order to hire them and feature them in the media.

Leading up to her current profession, Liora served as COO for Governor Arnold Schwarzenegger’s Foundation for 6 ½ years and then found her way into the world of internet marketing. As the “Virtual Book Tour Gal”, she worked alongside Internet Marketing Guru Alex Mandossian with clients like Mark Victor Hansen (Chicken Soup for the Soul & The One-Minute Millionaire), Robert Allen (Multiple Streams of Income), Loral Langemeier (Millionaire Maker) and others.